In our digital era when having a strong online presence is very important for any company, internet marketing specialists who know how to connect businesses with their customers are in great demand.
Internet marketing specialists use different digital channels and strategies, such as social media, search engine optimization, analytics, blogging, podcasting, email marketing, affiliate programs, and more.
Online Bachelor’s Degree programs in Internet Marketing teach students about new online marketing technologies and how to use them to communicate with potential clients online.
If you’re a busy individual who wants to earn a Bachelor’s Degree in Internet Marketing, the list below includes 10 of the best schools that offer students the chance of completing coursework at their own pace, from the comfort of their homes.
Full Sail University
Full Sail University offers a fully online Bachelor’s Degree program for individuals who want to start a career in internet marketing.
The online Bachelor of Science in Digital Marketing helps students understand the connection between marketers and consumers and teaches them how to develop content for a variety of industries by applying digital techniques, such as search engine optimization and analytics.
The coursework focuses on SEO, display advertising, email marketing, and digital analytics.
Students can graduate in as few as 29 months.
Full Sail University is licensed by the Commission for Independent Education, Florida Department of Education.
Official WebsiteFranklin University
Founded more than 115 years ago, Franklin University has now more than 25 campuses throughout Midwest and also offers online classes for its remote students.
Its educational offer includes a Bachelor of Science in Online Marketing, a program available fully online.
Students enrolled in this program learn about marketing concepts, terms, theories, and practices.
The program includes major electives, such as Search Engine Marketing, Social Media Marketing, Digital Marketing Analytics, and Global Marketing.
Students need a total of 124 semester hours, 20 of which are dedicated to major classes and 8 to electives.
The standard tuition is $526 per credit.
Franklin University is accredited by the Higher Learning Commission.
Official WebsiteAppalachian State University
Appalachian State University is one of the 17 campuses in the University of North Carolina system.
The university is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools and is offering more than 150 undergraduate and graduate majors.
The school is also known for its online programs.
The Online Bachelor of Science in Communication Advertising is designed to equip students with the skills and knowledge they need for marketing and selling a variety of products and services.
The program also covers topics on research, communication, project management, marketing strategy, and social media.
Students need to earn 120 credit hours to be eligible for graduation.
North Carolina residents pay $163 per credit hour.
Official WebsiteJohnson & Wales University
Founded in 1914, Johnson & Wales University offers a variety of programs at its four campuses but also some degree programs that are available fully online.
One such program is their Bachelor of Science in Digital Marketing & Social Media Online.
The program is designed to teach students how to use digital marketing in a variety of industries.
Students also have the option of receiving professional certifications in related fields, including social media marketing, content management, screen design, mobile advertising, customer relationship management, and content marketing.
The program can be completed in four years.
Johnson & Wales University is accredited by the New England Commission of Higher Education.
Official WebsiteNew England College of Business
Located in Boston, Massachusetts, the New England College of Business offers a Bachelor of Science in Digital Marketing Online Degree focused on helping working professionals earn a degree and start a career in internet marketing.
Students get the chance to develop their technical, creative, and business skills by taking classes on administration practices, research, consumer behavior, web design, advertising, and research.
The coursework also teaches students about search engine optimization, social media engagements, digital content, web analytics, automated online tools, and email marketing.
New England College of Business is regionally accredited by the New England Commission of Higher Education.
Official WebsiteOregon State University
The online Bachelor of Arts in Business Administration offered by Oregon State University includes a concentration in digital marketing.
The degree requires 180 quarter credits, including 60 upper-division credits.
The Digital Marketing concentration includes classes such as Consumer Behavior, Customer Relationship Management, Integrated Marketing Communications, Digital Media and Marketing Integration, and Introduction to Business Analytics.
Students typically complete the program in four to six years.
Oregon State University is accredited by the Higher Education Coordinating Commission.
Tuition is $330 per credit.
Official WebsitePark University
Another accredited institution that offers an online Bachelor of Science in Marketing Online Degree Program is Park University.
The program focuses on offering students an in-depth understanding of marketing disciplines, such as sales strategies, consumer behavior, and digital marketing.
Students who choose the digital marketing track learn how to apply digital technologies like email, social media, and search engine marketing.
The Bachelor of Science Major requires students to complete 60 credit hours.
Park University is accredited by the Higher Learning Commission.
Official WebsiteRegent University
Regent University offers a total of 132 areas of study, including a fully online Bachelor of Art in Communication Studies that includes a concentration in Internet and Social Media.
The program is designed to prepare students to communicate effectively with potential customers through the use of online channels and social media channels.
Students learn how to write content for the web and help the organization connect with their audience through social media.
The curriculum covers topics such as social media campaigns and web-based media, digital media strategy, and social media strategy.
Students are required to complete 120 credit hours.
Graduates typically build careers in advertising, brand management, social media, and e-commerce strategy.
Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Official WebsiteUniversity of Maryland University College
The Online Bachelor of Science in Marketing degree provided by the University of Maryland University College is designed for students who want to start a career in internet marketing.
The program is focused on honing students’ skills in market intelligence, marketing plans, customer profiles, and competitive analysis.
Students learn how to develop digital marketing plans, how to evaluate digital marketing delivery options, and how to assess digital marketing strategies.
The 120-credit hour program includes classes such as Introduction to Business and Management, Business Ethics, Accounting for Nonaccounting Managers, Marketing Principles, Managing Customer Relationships, Consumer Behavior, and more.
University of Maryland University College is accredited by the Middle States Commission on Higher Education.
Official WebsiteUniversity of Wisconsin Stout
The University of Wisconsin offers 50 undergraduate and 22 graduate programs in a variety of fields, including and online Bachelor of Science in Digital Marketing Technology.
The program combines theory and hands-on learning to help students learn how to use digital marketing strategies, tactics, and tools.
Students learn about search engine optimization, web development, responsive design, analytics, social media and much more.
The program is designed for recent high school graduates and two-year transfer students but also for or those who are looking to change careers.
All classes are available fully online.
Official WebsiteFrequently Asked Questions
Q. Is a Bachelor’s in Internet Marketing useful today?
The demand for digital marketing professionals is growing and having a bachelor’s degree in digital marketing will equip you with the knowledge and skills to help companies connect with their customers through digital media.
Internet marketing degree programs typically cover topics on search engine optimization, social networking, marketing automation, and analytics.
Many companies rely on internet marketing tools and strategies to promote their products and services to potential customers, so job prospects for internet marketing specialists are expected to be good in the future.
Q. What coursework is included in a Bachelor’s in Internet Marketing?
Most Bachelor’s in Internet Marketing focus on teaching students how to use digital technologies and how to integrate them with marketing and business strategies.
The coursework offered by a Bachelor’s Degree in Internet Marketing typically includes search engine optimization, social media marketing, web content creation, online advertising, data analysis, customer relationship management, visual marketing, and digital strategies.
Along with technical skills, students enrolled in these programs also learn how to create effective messages that capture the audience, communicate the message, build a relationship with customers and drive results.
Q. What jobs can I get with an online Bachelor in Internet Marketing degree?
Internet marketing specialists can find a variety of job opportunities in the digital field.
Most graduates of an Internet Marketing Bachelor’s degree program build careers in digital marketing, digital graphic design, marketing communications, and web design.
Although roles can vary, with a Bachelor’s degree in Internet Marketing you can typically find employment as an account manager, social media executive, press officer, SEO specialist, web marketing professional, or online marketing specialist.
Final Thoughts
According to the Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028.
As more companies try to communicate with their potential customers through online marketing campaigns, those who specialize in managing these campaigns should have good employment prospects.
An online Bachelor’s Degree in Internet Marketing can help you learn skills that are very valuable in our digital world, such as search engine optimization, digital marketing, social media advertising, and analytics while also giving you the option of completing the coursework at your own pace, thus allowing you to keep a full-time job while completing your education.
Now that you have read our list we invite you to continue your own research and choose the program that best meets your budget, schedule, and educational needs.